Concierge Alliance of Napa Valley and Sonoma, CANVAS

China flagsCANVAS Workshop
Serving the Chinese Visitor


More than any other society, this unique visitor demographic demands an understanding of their culture to be the gracious hosts we always want to be. Our CANVAS panel of experts will share a range of China consumer strategies to attract, convert, and retain affluent Chinese customers.

Workshop topics include:
  • • Important cultural nuances of courtesy
  • • The Chinese palate
  • • Tactical Marketing to China, with outreach resources
  • • Winery Case Study
  • • Hotel Case Study
  • • Shipping to China

CANVAS Workshop Panel:
  • • Alf Nucifora, President of the Luxury Marketing Council, Moderator
  • • Charlie Gu, Director, China Luxury Advisors
  • • John Stallcup, Principal, Stallcup and Associates Brand Work
  • • Adam Ivor, Founder, Gliding Eagle
  • • Toddy Isham, Manager, Individual Business and Leisure Travel, The Meritage Resort
 

Learn, understand and become prepared to be a gracious host in order to tap in to this important visitor market!

Serving the Chinese Visitor
Tuesday, August 30, 2016
8:30am to 12:30pm
St. Helena
 
Who We Are The Concierge Alliance of Napa Valley and Sonoma, CANVAS, is a dynamic organization comprised of outstanding leaders in the hospitality community. CANVAS Members continually provide guests to Napa and Sonoma with the best possible experiences. Learn more →
What We Do As a membership organization that supports the Hospitality Communities of Wine Country, CANVAS provides networking opportunities, education, and easily accessible resources that enhance the effectiveness and enthusiasm of it’s professional members. Learn more →
Reaching Out Reach out to our 1,000 members and over 7,000 hospitality industry professional contacts. Learn more →
Being able to help others with marketing, perspective and expanded relationships is what is most rewarding to me. And doing that in this scenic, agricultural and sophisticated environment is truly an optimal experience.—Colby Smith
Research Days The Concierge Alliance of Napa Valley and Sonoma, CANVAS, is a dynamic organization comprised of outstanding leaders in the hospitality community. CANVAS Members continually provide guests to Napa and Sonoma with the best possible experiences. Learn more →
Educational Events CANVAS Educational Events are specially designed to facilitate relationship building within CANVAS' mission—to provide its members with information about the resources in the Wine Country, History, local Arts and more Learn more →
Social Networking Events With a great staff of volunteers, vendors with amazing food and wine, and host sites that exceeded all expectations, chat and network with hospitality professionals while enjoying all of the wonderful treats laid out before you! Learn more →
Thank you for a wonderful networking evening last night. It was hands down the best networking event I've been to in the valley. I made some really great connections and look forward to your next event! — Alex Rubin, Rubin Photography
We have noticed an increase in business from your work at CANVAS. Concierges are booking the Wine Train’s Vintner Lunch constantly. And I want to THANK YOU for sending out the bulletin each week as one email. Our concierge and people who handle our front lines are absolutely using your email for our Wine Train guests.— Andrea Guzman, Napa Valley Wine Train

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I am so impressed with everything you are doing. CANVAS is amazing and people feel very special to be a part of the organization. It is a point of pride. You are changing the way the valley does business. Fantastic, simply fantastic.— Sharon Harris, Wine Country Villas & Amici Cellars

Our respect goes out to others making a positive difference in the Wine Country visitor experience!